Products
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Refreshing Foam
Your curls work hard for you. So, give them a boost they’ll be grateful for with Not Your Mother’s Curl Talk Refreshing Curl Foam. This lightweight anti frizz styling foam redefines your curls, creating a flexible hold for a long-lasting shape that never hinders...- $3.30
$10.99- $3.30
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Restore Conditioner
It’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every...- $3.30
$10.99- $3.30
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Restore Shampoo
Come back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more...- $3.30
$10.99- $3.30
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Root Lift Spray
Bring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible...- $3.30
$10.99- $3.30
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Root Powder
Get long-lasting volume and fuller hair instantly with Not Your Mother’s Instant Volume Root Powder. This lightweight formula has a targeted applicator to deliver maximum lift and texture wherever it goes. Use this talc-free, invisible powder on dry hair to define or revive any...- $4.50
$14.99- $4.50
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Sculpting Gel
Can you guess what’s firm, flexible and flake-free? It’s your curly hair, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. Now you can enjoy the best of both worlds: highly defined curls that still have their natural movement. It’s a...- from $3.30
$10.99- from $3.30
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Sea Salt Spray
Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower...- from $1.50
$4.99- from $1.50
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Shampoo
Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.- $2.40
$7.99- $2.40
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Strengthening Oil
Get stronger curls every time you style with Curl Talk Strengthening Oil’s lightweight, nourishing formula. It repairs stressed out curls to protect from breakage and frizz and scrunches out the crunch, adding definition, shine, and UV defense for healthier hair.- $3.30
$10.99- $3.30
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Strengthening Volume Foam
You’ll do a double take when you see the instant volume that Curl Talk Strengthening Volume Foam delivers to thin, fine curls. Its weightless texture leaves them fuller and bouncier—never stiff or crunchy—while biotins and rice protein build strength behind-the-scenes to reduce breakage over...- $3.30
$10.99- $3.30
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Tapioca Dry Shampoo
Refresh hair instantly with Not Your Mother’s Clean Freak Tapioca Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a warm sugar scent in a matter of minutes....- $3.60
$11.99- $3.60
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Texturizing Dry Shampoo Powder
Beach Babe Dry Shampoo Powder effortlessly blends in to instantly absorb oil and add soft, touchable texture. It keeps absorbing oil after you apply too, for longer-lasting freshness. With no chalky residue and mess-free application, you’ll want this refresh to stay around.- $3.60
$11.99- $3.60
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Texturizing Foam
Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and...- $3.00
$9.99- $3.00
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Thickening Conditioner
Have a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands.- $3.30
$10.99- $3.30
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Thickening Hair Lifter
This lightweight, long-lasting lift gives root-to-tip volume and thickness for a fine-to-full hair transformation. Plump for Joy Thickening Hair Lifter Spray multi-tasks, adding softness, shine and heat protection–without weight or stickiness–to leave you with thicker, fuller hair.- $3.00
$9.99- $3.00
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Thickening Shampoo
More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full,...- $3.30
$10.99- $3.30
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Ultimate Nutrition Butter Mask
Performance meets purity for zero compromises — only nourished, revived hair. Naturals Ultimate Nutrition Matcha Green Tea & Apple Blossom Mask is consciously formulated with 98% naturally derived ingredients to deeply nourish and restore dry hair with key antioxidants for shinier, smoother strands.- $2.70
$8.99- $2.70
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Ultimate Nutrition Conditioner
Performance meets purity for zero compromises — only balanced, healthy hair with every condition. Naturals Ultimate Nutrition Conditioner is consciously formulated with 98% naturally derived ingredients to replenish hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...- $3.00
$9.99- $3.00
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Ultimate Nutrition Shampoo
Performance meets purity for zero compromises — only balanced, healthy hair with every cleanse. Naturals Ultimate Nutrition Shampoo is consciously formulated with 98% naturally derived ingredients to rebalance hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...- $3.00
$9.99- $3.00
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Unscented Dry Shampoo
Refresh hair instantly with Not Your Mother’s Unscented Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. No Fragrance, no water...- from $1.50
$4.99- from $1.50
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